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Consumer behaviour : applications in marketing / Robert East ... [et al.].
Author
East, Robert.
Published
London : SAGE, 2022.
Call Number
658.834 C758 2022
Location
Songkhla
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Consumer behaviour : building marketing strategy / Amy Nelson.
Author
Nelson, Amy.
Published
New York, NY : Murphy & Moore, 2022.
Call Number
658.834 N424C 2022
Location
Songkhla
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Customer World-of-Mouth behavior and coporate branding : a case study in higher education sector / Tien Thanh Nguyen, Seyed Mohammadreza Ghadiri, Quang Hung Vuong.
Author
Nguyen, Tien Thanh.
Published
Singapore : LAP LAMBERT, 2022.
Call Number
658.834 N576C 2022
Location
Songkhla
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Evaluating social media marketing : social proof and online buyer behaviour / Katarzyna Sanak-Kosmowska.
Author
Sanak-Kosmowska, Katarzyna.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
658.872 S197E 2022
Location
Songkhla
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science / edited by Jishnu Bhattacharyya ... [et al.].
Author
Bhattacharyya, Jishnu.
Published
Baca Raton, FL : Routledge, 2022.
Call Number
658.8 S678 2022
Location
Songkhla
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